世博会以来昆明市入境旅游客源市场分析
An analysis of the inbound tourism source markets of Kunming since 99 World Expo
云南民族大学学报:自然科学版,2015,24(6):528-533

陈永涛 CYT

摘要


利用亲景度、竞争态、本底线等相关理论与模型对昆明2001—2012年16个入境旅游客源国(地区)进行了分析,研究发现:昆明入境旅游客源受突发事件影响较大;昆明市强亲景度客源国为泰国、马来西亚、新加坡、法国四国;2012年昆明市入境旅游明星市场有新加坡、香港、泰国、马来西亚、韩国、台湾六个国家(地区).针对这些情况,提出了一些针对性的建议和措施. This paper uses the theories and models in connection with the preference scale, the state of competition and the bottom trend line to analyze sixteen inbound tourist source countries (regions) of Kunming within the period between 2001 and 2012. It concludes that the inbound tourists are easily under the impacts of emergencies. Thailand, Malaysia, Singapore and France rank on the list of the strong preference scale in terms of inbound tourists to Kunming while in 1912 the star inbound tourism markets of Kunming were Singapore, Thailand, Malaysia, South Korea, Hong Kong and Taiwan of China. With the above analysis, this paper puts forward some suggestions and targeted measures.

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